With his knowledge and expertise in Traditional Chinese Medicine, he knew healing needed to be natural, accessible, and trusted. And so, he began his journey to bridge the gap.
Mr. Ng continues to lead KOLI with the belief that true relief comes not just from a product—but from purpose.
Born in a family of physicians. The youngest among 5 siblings. Master Chen skills set was taught solely by his grandfather, who was a renowned barefoot doctor in Shaanxi. His pain relief formula was pass down by his grandfather on his deathbed.
Taking inspirations from the 1940s of Singapore during the Japanese occupations. The logo reminiscent the idea of strength and power, overcoming the pain and strive for better well being. The thumbs up suggest the effectiveness of this plaster.
The label design is suggested the strength of the medicine and the effectiveness it possesses. Using the dialect '够力' gao lat as the main shoutout, it resonance with Singapore early days Teochew & Hokkien clans, who coined this name.
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