The Founder’s Journey
In the fast-paced rhythm of modern life, where long hours, digital stress, and physical fatigue have become the norm, Mr. Ng Teng Suan saw a growing, silent struggle—a world where people were constantly pushing forward but rarely pausing to care for their own bodies.
Seeing the daily struggles of office workers with back pain, exhausted mothers, and seniors coping with chronic conditions sparked an idea. The mission became clear: to help people ease their physical fatigue and regain their energy and mobility—naturally.
Trained in Traditional Chinese Medicine, he knew healing needed to be natural, accessible, and trusted.
The Solution
Motivated by this vision and a desire to make natural healing more accessible, he set out to turn his idea into reality. In 2019, with just one pack of herbal pain relief plaster, KOLI was born.
Driven by the principles of resilience, strength, and self-care, Mr. Ng expanded the KOLI range to include targeted solutions for muscle fatigue, menstrual cramps, sports injuries, rheumatic pain, and everyday aches.
KOLI became a household name not through big promises—but through real results and earned trust.
KOLI isn’t just a pain relief brand — it’s a century-old promise
From a dozen handmade packs to over 400 retail points today
Mr. Ng continues to lead KOLI with the belief that true relief comes not just from a product—but from purpose.
Koli: The Legendary Pain Relief Formula
In 1948, Chinese physician Chen Lu He (陈陆和) travelled from China to Singapore with aspirations of making a living in the city state. Master Chen brought few belongings with him – only enough money to survive for a few months, and a dozen bottles of his grandfather’s renowned pain relief treatment.
To make ends meet, Master Chen started a makeshift Chinese medical practice by setting up a table on the street where he lived. He treated all sorts of ailments, but it was his grandfather’s powerful and fast-acting pain relief remedies that brought his small practice to prominence. Soon, everyone from soldiers to sportspeople, martial artists, coolies and housewives were queueing up to have their aches and pains eliminated by Master Chen. Because of the treatment’s amazing potency, local Hokkien and Teochew clans gave the treatment a dialect name, “够力” (gao lat).
Master Chen’s pain-relieving formulation of traditional Chinese herbs has remained a family secret for over 100 years. Now, this miracle remedy is available as a convenient, easy-to-apply pain relief plaster.
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Born in a family of physicians. The youngest among 5 siblings. Master Chen skills set was taught solely by his grandfather, who was a renowned barefoot doctor in Shaanxi. His pain relief formula was pass down by his grandfather on his deathbed.
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Taking inspirations from the 1940s of Singapore during the Japanese occupations. The logo reminiscent the idea of strength and power, overcoming the pain and strive for better well being. The thumbs up suggest the effectiveness of this plaster.
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The label design is suggested the strength of the medicine and the effectiveness it possesses. Using the dialect '够力' gao lat as the main shoutout, it resonance with Singapore early days Teochew & Hokkien clans, who coined this name.
A promise of resilience in hard times — A promise of strength when you need it most — A promise of self-care in a world that rarely stops